Having updated our company profile, created my own personal profile as a member of the Intelligent Information Systems team, joined and begun to interact with groups the next step on the LinkedIn Platform, as advised by the SAP social media support team.
Having created a facebook company page, blog and dedicated youtube channel I wasn't sure about what additional benefits a LinkedIn business group could offer.
LinkedIn is seen as a business-oriented social networking site and people tend to act more professional in this network than they would in Facebook or MySpace. Plus, many professionals tend to visit this site more frequently than they would other social media sites as they use LinkedIn to research companies and potential contacts.
There are seemingly many great benefits for having a LinkedIn Group for your business.
•Individual Visibility — when someone joins your group, they can elect to have a small badge representing the group display in their profile (and people generally opt in for displaying the badge). This badge signifies that someone has a particular affinity with your company and brand.
•Corporate Visibility — the group gives your company additional visibility. When someone sees the group badge in your profile or the profiles of others, they may click on it to see what the group is all about. If a customer joins your group, it shows that they are committed to what you are doing and makes them ‘stickier’ and less likely to take their business to another company.
•Corporate Announcements — you can use the Groups feature to contact your group members with an announcement or other news. While you can only use this feature once per week, it is a low cost way to keep members informed about new programs, offers or company news. The alternative would be to use an email or newsletter solution that could cost you from $25 to $100 per month or more.
•Job Postings — you can also use your group to post job openings for your company or affiliates. Only members of the group can see the postings, so this is another reason for people to join your group.
•Better Connections – even if you are not directly connected to another group member, you can still send that member a message or invite them to connect with you because you share the group affiliation.
•Group Newsfeed — any activity in the group is reported in the news feed for anyone who has joined the group. For example, I can easily see if there are any new posts or news added to the group site by reviewing my newsfeed. Users can also opt to get daily or weekly email updates of new activity.
We look forward to utilising our new group presence on LinkedIn and would love for anyone interest in SAP Business One, Intelligent Information Systems or Intelligent Essentials to come join the Intelligent Information Systems Group on LinkedIn. It may also be of interest or use to anyone involved with or working for an SME regardless of whether you have implementated SAP Business One or any ERP software solution within your business as we endeavour to enlighten you and keep you informed and up to date on the latest developments and benefits until you feel the time is right to take the plunge!
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