College students or recent graduates are being cited as the best people to look after your company’s social media presence, all be it with some supervision, as they are seen as being far better at interacting online than those higher up.. This was suggested recently by Lisa Barone of Outspoken Media writing on The Business Insider War Room.
Even if you think your online image is too important to entrust to interns or recent graduates you should take a leaf out of their book and follow their example.
Some of the reasons they can help you achieve social media success are:
They are chatty – this mindset and their willingness to interact and converse on a range of topics as they are happy to avoid the other perhaps more mundane and repetitive tasks such as photocopying works in their favour in the world of social media.
They are closure to the ground – they are more likely to pick up on information, interactions and underlying problems or difficulties from the ground up that CEO’s are unlikely to acknowledge or be aware of. They can bring an outside and fresh perspective and potentially help your company overcome its misgivings and things which could potentially be hampering it’s intended identity and perceived image.
They are excited and enthusiastic – they are in touch with day to day reality far more so than CEO’s are likely to be. They are potentially closure to your customers in terms of understanding their perspective and what they are interested in. Being in tune with the social world that your customers reside will come across in your social media presence as well as their general enthusiasm and excitment for potentially some of the same issues.
They know they have weaknesses – a student or a recent graduate is more likely to be in touch with their weaknesses and will be happy to admit them and their ambitions to overcome them. This is far more attractive to customers as opposed to being greeted by a constant message that your company is perfect which may be portrayed by a CEO.
They take chances – the risks may not be as high for a student or recent graduate, they are optimistic and striving to prove themselves and are therefore more likely to take chances. This is necessary within the world of social media as it needs to be constantly driven by ambitions to make everything better.
Once guidelines and policies are in place there is no reason why your social media presence shouldn’t be managed by your interns or recent graduate employees; seemingly it’s all about taking risks they just need to be monitored and quantified!
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