Customer-centric innovation is the core principle of SAP strategy, said Sanjay Poonen, executive vice-president and general manager SAP business and LoB solutions.
“The goal of SAP is to take care of everything behind the scenes, to provide the backbone and nervous system to enable companies to focus on core business”, he said.
SAP are aware and are paying attention to the fact that the needs of UK businesses are changing as they now and in the future are set to increasingly require and demand multi channel software and their strategy is being built in response to this shift.
On-premises, on-device, on-demand, and seamless orchestration of all of these are the four pillars on which SAP's strategy is based, said Poonen.
UK research shows companies will shift gradually to a mix of in-house, mobile and cloud-based applications, which SAP believes is as a result of increased recognition of the cost and business benefits of delivery methods.
According to SAP’s survey of 250 CIOs in large UK companies, on-premises software deployments will fall by 20% to 51% by 2015, as companies demand access to their applications on the go or via the cloud.
Additionally, the survey said, the share of on-demand implementations will increase 11% to 28% and on-device will increase by 8% to 21%.
Another key strategy for SAP is to focus on industry-specific analytics solutions as the firm believes this will be the next wave of demand.
The largest ever attendance at the SAP’s Sapphire customer partner and world tour events this year has indicated to SAP that businesses understand the value of IT.
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