A new study has found that 70% of all UK SMEs have little or no Search Engine Optimisation on their websites. This means that for those businesses they are not taking advantage of the unique opportunity which the internet provides to improve your corporate image and brand visibility.
The research was carried out by ThomsonLocal.com and an online analytics provider Analytics SEO. They analysed 1000 websites of companies with 50 or fewer employees.
SEO is one of the most effective ways to promote a website and shouldn’t be disregarded. If the right terms are used targeted traffic can be generated for your website.
82% don’t have a HTML Sitemap, 75% don’t even have an XML version. Meta isn’t great either, with 56% failing to write unique page descriptions and 35% missing page titles; the list is endless!
Though this may not be currently detrimental to business as the vast majority of competitors are evidently not taking advantage to any great extent either, they are still missing out on vital opportunities to potentially compete with their larger counterparts, aggregating new clients and customers.
Only 3% of sites were found to have ‘advanced levels of SEO’.
Laurence O’Toole, Managing Director of Analytics SEO added “We are used to seeing poor websites, as it is our business to identify and fix poorly optimised websites, but we were really surprised at how many SMEs still have not invested in SEO. Companies need to adopt a new approach to their online presence. They have to ensure that their sites are built according to well established industry guidelines and fully optimised for search engines. Even if a company does not have a transactional website, the adverse effect on sales of a poor website could be substantial.”
No comments:
Post a Comment