The world of social media is vast and your involvement can be time consuming. Each feature and platform is new to me and integrating each element is a key way in which I recognise I can save time. The tools are available so why not use them!
TweetDeck is a desktop application which allows you to readily update your different social media accounts via one platform as well as monitor the activities of your friends and networks across the various platforms within which you have a presence once the accounts have been linked in and verified.
TweetDeck offers an excellent reply capability. Unlike the Twitter web site, TweetDeck doesn't only show you replies that start with @yourusername—it shows you any tweet that contains @yourusername anywhere in the body. Similarly, it can show you a constantly updating search for a particular term, like a search for "Lifehacker." The more modules you add to TweetDeck, the wider it gets.
It’s easy to use, customised to your needs and can be minimised to allow you to concentrate on your work whilst supplying you with updates in the same fashion as your outlook account.
Hootsuite is another desktop application which is comparable to Tweetdeck.
Ping.fm is tool which can help you deal with social media updates. As with TweetDeck you can post one update at Ping.fm which can be spread across the various social media sites; contacting them simultaneously. Updates can be made from your browser via the ping.fm dashboard, email or via SMS or if you are using the Twitter iPhone App Tweetie you can also integrate ping.fm.
As you become involved in the various platforms you are sure to be interested in how it is supporting your company or brands presence across the web. How Sociable and Social Mention are sites which readily condense and assimilate all this information for you across the whole web.
How Sociable is a website which can be used to readily assess the visibility of your brand or company across the web. It only takes minutes, sometimes seconds to acquire the data and you can then drill down to see where you have been mentioned within which sites and in what context.
When you input the name of your brand or company you receive a visibility score once it’s processed. The score is calculated based on benchmark results which were acquired using one globally recognised brand which was given a score of 1000. To ensure that even small, local brands would be recognised they introduced a sliding scale.
Keep an eye on your progress by regularly checking your score.
Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.
It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc…
Make your life easier and monitor your progress!
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