Facebook has begun the rollout of its new feature, Facebook Questions. While online Question and Answer services are not exactly new, Facebook’s community of 500 million users adds a new dynamic to the space and could potentially create an exciting opportunity for small businesses.
“Ask Question” is now a feature of the Publisher, meaning Facebook places it on the same level as status updates, posting photos and sharing links. It’s also integrated on Facebook Pages, where a new “Questions” tab lets users ask questions directly on the Page that can be answered by Page admins or fans.
A Facebook blog post explained the service: “Millions of people ask their friends questions on Facebook every day. What new music should I listen to? Where’s the best sushi place in town? How do I learn to play the piano? With this new application, you can get a broader set of answers and learn valuable information from people knowledgeable on a range of topics.”
Some of the features that Questions will include will offer an opportunity to SMEs. For example, you will be able to create public polls within Questions. This means that SMEs will be able to get feedback on their products and services very quickly, and more importantly for free.
Another feature that will have a definite impact on SMEs is that you will be able to respond to questions about your business with your business name. In other words, if you have created a page for your business, ‘John’s Café’ you will be able to answer questions with your page profile. This allows anyone who comes across the question to visit your businesses page rather than your personal profile.
Also when you pose a question it can be easily spread to whom you like. If you tag it with a certain topic category, the question will be posed to all those users who have expressed an interest in the topic.
Facebook questions is only available to a limited number of users at this time but
Facebook developers are committed to making it available to all users as quickly and proficiently as possible as they gain feedback from their beta testers.
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