Social Media is Not a Vocation

I think we all have become a bit wrapped up in the world of social media both within our personal and working lives, myself included. What is now becoming apparent is that some people are now completely dependent on it and have come to view "Social Media" as a vocation in itself. They appear to hold it the same esteem as "Marketing" in terms of it being a distinct occupation.

Although an outlook of my own it is obviously not exclusively my contemplation.

Social Media is Not a Vocation

Social Media as a tool continues to grow in importance. Not utilising it as a marketing tool suggests complacency, neglect and lack of foresight on the part of a business.
On a daily basis we are updated as consumers and those more closely interest in the exploitation of it. To ignore the teachings of the most insightful and practices of the world largest companies seems imprudent and frankly ludicrous.

Businesses need to assess their own needs and the relative opportunities, make use of the most pertinant tools in a distinctive manner whilst at the same time making a concerted effort not to become bogged down and consumed entirely by it.

Social Media is a now a fundamental element of the marketing mix though not to the detriment of the other components. It's developing and progressing at a rapid pace and businesses need to remain poised and ready for the the next wave of activity!