
http://www.retail-ecommerce.com/2008/07/100-tips-to-optimize-retail-ecommerce.html
Online shopping has become customary and an expected alternative for the majority of customers. The ease at which the customer can browse at their leisure under no time constraint or environmental pressure makes it an option now becoming more and more favourable across a vast array of sectors.
I found the above blog post enlightening and comprehensive without being overly complex. Definitely worth a look over.
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