Search Engine Optimisation -A crucial topic for all in the business world whichever the sector as websites, site traffic and visibility prove to be imperative to achieving and sustaining competitive advantage.
Though I have a broad understanding of the concept and the actions it commands though I wouldn’t claim to comprehend how to truly optimise the conveniences.
SAP Community Network has been recognised for their expertise, exemplary example they have set and the benefits they have reaped as a result with regard to SEO. They have been featured on Gaspedal, Business Blogging Blog as they have created a 300% annual increase in search engine traffic; brought to my attention by the wonderful world of Facebook.
They have introduced five key SEO Activities.
1. Defining Page Related Key Words
2. Evaluating a Page’s Current Effectiveness
3. Placing Keywords Where They Matter Most
4. Generating Link Love
5. Monitoring Page Search Ranking
Keywords identify the page and once defined should be tested to establish their effectiveness; the placing of them evidently has an impact. Links both onsite and offsite generate what they describe as “link love” and the more “link love” created the more your Google search ranking will be improved upon. Establishing a high ranking isn’t a once off activity, it needs to be monitored, evaluated and continually given attention and energy in order for benefits to be consistently reaped.
For a more in depth peek into their knowhow visit the SAP Community Network wiki:
http://wiki.sdn.sap.com/wiki/display/Community/Strategic+SEO+on+SAP+Community+Network
I found it informative, simplified and to the point. A valuable read and a constructive insight, an area which is clearly unwise to neglect!
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