The latest SAP Social Media Webinar held this morning proved to be insightful and particularly pertinent to activities within IIS. The focus of today’s webinar was blogging and tweeting, the purpose of it and advice on how to devise applicable and interesting content for your organisation and audience.
I actively blog on behalf of IIS via Blogger (as you can see) but we are now looking at integrating a blog within our new company website. This effectively means that we will host the blog on our website which hopefully will yield benefits in terms of search engine optimisation.
Some guidance was given on this but as of yet I’m finding it a tad difficult, but as soon as I have it set up I’ll be sure to share my advice!
What is Blogging?
Blogging is effectively a free publishing tool. It is a lot like a journal but it is intended to be read by others.
No right or wrong
There is no right or wrong when it comes to blogging or tweeting. How you use your blog or twitter account and the content you share is down to your organisations objectives and needs. There is no set amount of times that it should be updated though it is advisable that it isn’t left dormant for long periods of time as subscribers may lose interest.
Uses
You may use your blog or twitter page as a means of providing customer service, special offers, or as a general PR tool to build your brand image and create a human and interactive side to your organisation.
Tie posts in to current affairs
You can customise your Google News page to add a category with search terms that are either applicable to your industry or general customer base. The content you come across can then be reconstructed to make it applicable to your organisation, products or services whilst still holding on to the topical news theme.
Make Content Engaging
Content doesn’t have to be strictly formal, actually the opposite is advised! Your company blog is an opportunity for you to show the human side of your business so personalise the page as much as you can, use your own videos or links to interesting videos or content you find online. This is likely to prove more favourable with your audience.
Make Lists
Lists are liked by all! Well maybe not all but generally people’s attention is be caught by a “top ten list”. There quick and easy to read and straight the point as well as potentially being extremely insightful.
Shocking Content
Causing a bit of controversy can be good for business and gaining attention in the blogging world. You do have to be careful as going too far could harm your business.
Search Engine Optimisation
Blogs are excellent for Search Engine Optimisation (SEO) and with WordPress, SEO integration is as easy as 1, 2, 3. Plug -ins such as All in One SEO Pack and Google XML Sitemaps makes mastering SEO and pleasing the search engines a cinch.
Make your posts searchable
Make sure your key words and headings are simple and concise and avoid using acronyms. You want people that are interested in your content to find your posts.
Don’t over think it
Your blog should be natural, have a general theme and forming content shouldn’t be stressful, it’s not a dissertation!
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