Sybase, Inc., an SAP company and industry leader in enterprise and mobile software, yesterday announced the Sybase(R) Mobile Sales for SAP(R) CRM for BlackBerry(R) smartphones -- a new 'super app' that delivers an integrated application experience on BlackBerry smartphones. By extending the SAP Customer Relationship Management (SAP CRM) application to the expansive BlackBerry smartphone community, Sybase and
SAP are making it possible for sales, service and marketing professionals to experience significant productivity gains through this 'super app'.
The new mobile solution for BlackBerry smartphones from SAP and Sybase provides comprehensive access to up-to-the-minute SAP customer and business analytics data and the ability to seamlessly conduct workflow processes anytime, anywhere. Advanced features like instantaneous alerts via BlackBerry push technology, and integration with the BlackBerry inbox and calendar provide users with a 'super app' experience on BlackBerry smartphones. Enterprises can also further exploit their IT infrastructure investment by improving mobile worker productivity and efficiency, shortening sales cycles, and increasing visibility into performance.
By making available business-critical data on BlackBerry smartphones using the industry's leading Sybase Unwired Platform and the BlackBerry platform, SAP and Sybase are transforming enterprise operations to not only address the short-term imperatives of reducing costs and better decision making in the field, but also helping companies achieve differentiated capabilities in order to compete effectively over the long term.
Sybase Mobile Sales for SAP CRM delivers the type of powerful experience our enterprise customers expect on BlackBerry smartphones," said Jeff McDowell, senior vice president at Research In Motion. "We look forward to future innovation on the SAP, Sybase and BlackBerry platforms to empower the developer community to build 'super apps' for the SAP Business Suite that deliver a true, native BlackBerry experience."
As the world's leading provider of business software with more than 102,500 customers in over 120 countries, SAP enables organisations to maximise interactions across the customer lifecycle by allowing transactions to be consistent and relevant with real-time, accurate information.
To find out more about SAP Business One, a solution designed specifically for SMEs as well as the Intelligent iPhone app, delivering SAP functionality from the iPhone visit www.beabetterbusiness.co.uk or www.beabetterbusiness.ie
Sources: SAP AG Press Release
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