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Wednesday, September 29, 2010

SAP BI Solutions result in “increased customer base” through increased service provision


SAP NEWSBYTE - September 28, 2010 - Just because an organisation is not-for-profit does not mean it is not for cost efficiency and customer service. Case in point: Marietta, Georgia-based Cobb EMC, one of America’s largest electric cooperatives, relies on business intelligence (BI) solutions from SAP AG (NYSE: SAP) to enhance operational efficiencies, improve overall decision-making processes and better deliver reliable energy and gas at the lowest possible cost to the 435,000 residential and commercial customers it serves.

Previously, the not-for-profit utility’s IT department supported more than 6,000 individual business reports. Today — with SAP Business Objects Enterprise, SAP Business Objects Web Intelligence® and SAP Crystal Reports® software – Cobb EMC has reduced that number by 95 percent. With easy, self-serve access to information, employees have insight into real-time data, and can conduct detailed reporting to drive measurable benefits across the company – from marketing and HR to accounting and operations.

Having data at users’ fingertips means they can quickly and independently resolve issues. For example, with visual dashboards, they can more easily perform critical business analysis like examining and optimising marketing spend. Ready access to daily exception reports and individual bills helps personnel settle customer issues faster, improving quality assurance. As a result, Cobb EMC maintains a 99.9 percent accuracy rate in billing. Employees manage 65 percent of all standard reporting themselves, and the need for custom programming support has been eliminated — resulting in an annual savings of $300,000. IT now responds to requests for specialised reports in a matter of days instead of weeks.

Cobb EMC has successfully used SAP Business Objects BI solutions as the foundation of new services that have increased its customer base. One such offering lets property management companies better monitor and manage gas expenditures at apartment units — a service differentiator that has already generated $5 million in additional revenue.

A "big company" approach to business intelligence is no longer out of small and midsize business' league. Building a big data warehouse or investing in a lengthy project isn't necessary to reap the benefits of all that rich information. Smaller companies can mine their data just like their larger peers, and they need to do just that if they want to compete effectively.

SAP Crystal solutions offer an integrated group of affordable, intuitive business reporting, dashboarding, presentation, and ad hoc analysis solutions that enable individuals in organisations of any size to discover and share insight for optimal decision making.

Sources: SAP AG Newswire; Information Week

To find out more about SAP Business Intelligence Solutions, Crystal Solutions, which can be integrated with SAP Business One which is has been designed specifically for small to midsize companies visit www.beabetterbusiness.co.uk or www.beabetterbusiness.ie

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