This weekend the world-famous 2010 Formula 1 Singtel Singapore Grand Prix is being held, 25-26 September, will bring thousands of new time visitors to Singapore. The Singapore Tourism Board had partnered with SAP AG to build an online service combining Twitter feeds and geo tagging on YourSingapore.com, the STB’s online one stop visitor information center.
This will help visitors to the website discover Singapore and access relevant, real-time information on events, activities and promotions by the city and local merchants. With SAP BusinessObjects Text Analysis software in the back end, the service will help improve the user experience on YourSingapore.com by processing tweets and filtering searches for special events and offers, listing these by specific street names, city districts and locations. Visitors to YourSingapore.com will get their first chance to test the Web application during the FORMULA ONE night race in Singapore, September 24–26, 2010.
This weekend marks the kickoff of this new Web service on YourSingapore.com and is something which will continue to be used in the regular tourism season allowing merchants around Singapore to tweet about sales, parties and events. The introduction of SAP software via YourSingapore.com will offer users an enhanced experience with intelligent text analysis that will analyze messages, group them intelligently and present them in a user-friendly way.
"This collaboration to aggregate tweets on YourSingapore.com will enhance the experience of visitors to the website and put them at the center of the online buzz in the Twitter space during this season. We invite everyone to join in the conversations at #Singapore GP."
With more than 45 million Twitter users in the key markets of visitors identified by the STB, the need to involve Twitter in the Grand Prix outreach campaign was clear. SAP technology provides a platform that will allow the STB to supplement its tourism Twitter initiative to showcase tweets about the FORMULA ONE race and surrounding events on YourSingapore.com.
"We are constantly looking for innovative ways to help our customers implement SAP technology; in this case, enabling Singapore visitors with useful information through familiar user access," said Krish Datta, president, SAP Southeast Asia.
"This application started as a spontaneous idea, but it quickly morphed into a means to demonstrate the potential of SAP software, and is a great showcase of the flexibility of our solutions. We are excited about partnering with Singapore Tourism Board and look forward to seeing the campaign results."
Source: SAP AG
No comments:
Post a Comment