“Innovation is the central issue in economic prosperity”
Michael Porter
Wicklow based ice cream supplier Dairyglen continue to achieve success with innovative products in timely response to customer demand.
"The whipped ice-cream market has changed in the last four years," said Philip Delaney, a director of the family run business.
"Consumers wanted more, so we introduced our Smooch brand, which is similar to a McFlurry but comes with a huge range of fresh toppings that are blended with the artisan ice-cream flavours."
He said the best way to get products to retailers was to offer them a retail solution: a branded Smooch unit "which gives the retailer an instant ice-cream parlour".
"We’re introducing our newest products at Shop - which will fill a gap we noticed in the milkshake market - as well as highlighting some of our other brands, including Hawaiian Ice, a sort of posh slushy, Frutina Slush, and our full range of accessories and machinery."
Smooch was first to the market with the mini ice cream parlour and was first again with the introduction of the luxury soft-serve ice cream, the Smooch Deluxe. Dairyglen continues to develop new products, brands, menus, and promotions to stay ahead of the curve.
Shop is Irelands largest three day food and drink trade only event, which takes place in the RDS Simmonscourt in Dublin from September 28 to 30. Advice on how retailers can tap in the now cited upswing will be given at Shop. The event will also be a chance to display the latest products and innovations coming on stream in the Irish market.
"Some 150 exhibitors will be showcasing the latest innovations and products that the Irish market has to offer to about 5,000 visitors, including those from supermarkets, convenience outlets, independent chains and high-end delicatessens," said Leyla Mulvihill, show manager for Easyfairs, the event organiser of Shop.
Some 90 per cent of the exhibitors are Irish.
Dairyglen are an IIS customer who have been utilising SAP Business One since 2004.
Managing Director Philip Delaney on SAP Business One – “I would recommend SAP Business One to any business of our size. People shy away from it, thinking it’s for bigger companies, but it’s not expensive and it’s a comprehensive business tool for any company that really wants to understand how it is operating.”
To find out more about Dairyglen visit: www.dairyglen.ie
See how you can make your business even better with SAP Business One by visiting www.beabetterbusiness.co.uk or www.beabetterbusiness.ie
Original Source: The Post.ie 19th September 2010
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