“The fewer data needed, the better the information. And an overload of information, that is, anything much beyond what is truly needed, leads to information blackout. It does not enrich, but impoverishes.”
Peter F. Drucker
It’s not more data we need, its better more refined and useful data, rather than an abundance of useless information.
Sybase, Inc., an SAP company and industry leader in enterprise and mobile software, today issued the second installment of results from a new report -- 'Measuring the Business Impacts of Effective Data' -- an extensive study benchmarking some of the world's leading Fortune 1000 enterprises across a wide range of vertical industries by measuring the direct correlation between a company's IT investments and overall business performance.
While the first installment quantifies the relationship between incremental investments in effective data and the key financial indicators of an enterprise's health and profitability, the second installment examines 'Impacts of Effective Data on Business Innovation and Growth.' That is, the impact on a company's ability to drive innovation, organic growth and sustained customer growth -- each of which make financial performance gains possible.
"Business growth attributable to new offerings and new customers are both critical indicators of the competitiveness of an organisation, and this second installment of findings begins to unearth where data improvement impacts are felt the most," said Anitesh Barua, distinguished teaching professor and lead researcher, University of Texas at Austin.
"We have already drawn definitive correlations between improvements in data and key financial performance metrics of businesses today, as outlined in our initial installment. Unlike previous studies, we are continuing to further peel back the onion to more holistically understand how better data influences a company's health and profitability."
Even the most incremental investments made towards improving only two data attributes -- data accessibility and intelligence -- can deliver dramatic impacts on the following key business innovation and growth metrics:
"Every day, we have conversations with our customers about how their data can be leveraged in new ways to generate revenue, whether it be through the development of new products and services or reaching a new market segment," said Dr. Raj Nathan, executive vice president & CMO, Sybase.
"In the end, we always come back to one thing -- empowering employees with effective data so that data itself doesn't become an impediment to business growth. This study deductively shows that simple, pragmatic improvements in data intelligence and accessibility help employees better understand evolving demand patterns, customer preferences and market dynamics that enable companies to both drive innovations to market faster and attract new customers."
Press Release Business Wire 27/09/2010
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