"Marketing is the whole business seen from the point of view of its final result -- that is, from the customer’s point of view."
- Peter Drucker
As marketing co-ordinator for IIS I'm trying to find new ways to interact with our customers, build and maintain relationships with them. I want to encourage all our customers, who we see as business partners, to interact with us, provide feedback and make any enquiries or suggestions they have directly through our positions within the various social media platforms.
Communicating with us is now free and easy!
We understand the importance of our customers, as they along with our employees are what make us who we are and without them we wouldn't exist.
Not taking action to strengthen your relationships can cost your business big time and here are 9 advantages of being proactive to keep learning about your customers:
Allows you to have a real point of difference that is still relevant and not generic eg great customer service
Helps you craft communication that is meaningful to them
Allows you to pinpoint areas of opportunity such as new services or products or on the other hand what to drop from your range
See what changes have occurred for example are they hanging out in places where you are not
Allows you to see what is working and what is not
Allows you to review what features and benefits are important to them
You can see what they like and dislike so you can make adjustments
Deepens the relationship
It make life a lot easier!
Source: Small Business Brief
No comments:
Post a Comment