Apple are putting an emphasis on the fact that the iPad is a useful innovative and soon to be key Business Tool.
“Featuring built-in support for Microsoft Exchange, secure access to corporate data, and a powerful platform for apps, iPad is ready for work, right out of the box.”
Apple, known for courting consumers with sleek designs and easy to use software is making inroads with corporations at a much faster pace than the iPhone was able to achieve in its early days.
Wells Fargo spent two years studying the iPhone before letting bankers use the device at work. Apple's iPad, released in April, took just weeks to get cleared.
Apple, known for courting consumers with sleek designs and easy-to-use software, is making inroads with corporations that say the iPad can make workers more productive without putting sensitive customer information at risk. SAP, Tellabs, and Daimler's Mercedes-Benz are using the tablet-style computer for tasks as varied as accessing work e-mail, approving shipping orders, and calling up on-the-spot auto-finance options.
Apple Chief Executive Officer Steve Jobs announced the iPad in January, touting its ability to deliver games, video, music, Web access, and digital versions of books and magazines. Yet companies say it's widely applicable at work, too.
"This iPad thing has taken the world by storm," says Ted Schadler, vice-president and principal analyst at Forrester Research and author of Empowered, which explores how employees use new technologies. "It came in as a consumer product and very quickly the people who actually bought them were businesspeople."
Business Week
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