1. Pick one idea for an article and stick to it. Don’t meander onto other topics, save that content for additional articles.
2. Simplify as much as possible. Try to boil down content into its most simple form.
3. Avoid using jargon or theoretical terms. Remember that if people are bored then they will stop reading.
4. Provide ways for the reader to interact, either by replying directly or contributing to a public discussion.
5. Set a timetable for providing content and stick to it. Visitors to your website will then know what to expect from you.
Content from: The small Business Blog, Stefan Töpfer
www.sme-blog.com
Other tips for writing website content...
Use...
Shorter sentences, words and paragraphs
One idea per paragraph
Concise text - half the word count (or less) than writing for print
the inverted pyramid style, putting the most important point or the conclusion first
Simple words
Objective language to build credibility, rather than exaggerated claims or overly promotional words like "great", "tremendous" etc.
Bulleted lists
Highlighted text (bold or color, also hyperlinked text) for scannability
Meaningful headlines and subheads, avoiding cute or clever lines
To find out more visit:
http://www.entheosweb.com/content_writing/tips.asp
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