Tidy Up Your Social Media Identity

Those of us who have entered or are planning to enter the world of social media are unlikely to consider creating an identity on one single platform. Utilising multiple platforms and integrating them is now customary.

As with all marketing communications we need to ensure and remain focused on the identity of the company or brand and insure that messages support and remain consistent rather than conflicting each other.

Integrated marketing communications, IMC, is now a cornerstone concept in the world of marketing and one which companies strive to adhere to, some more successfully than others. The concept is one which should underpin and direct the way in which we manage our presence within and use of social media.

Here are a concise few tips that I came across on the Mashable website: www.mashable.com

Be Consistent

Your profile pages should remain as consistent as possible in design. Utilise the design and branding tools available.
Updates should also remain consistent, not necessarily verbatim but they should have a degree of uniformity about them with regard to the message content and tone.

Be Sure of Your Brand

Whether you are going to create a new brand online or further extend and promote your established brand/company identity the message needs to be strong, clear and consistent.

Optimise SEO with Social Media

Use inbound links from the various platforms to connect your profiles and content. Make sure that what you’re posting is what you want to be known for and will support the way you wish to be perceived. Again consistency will help you optimise SEO.

Use the Management Tools available

Hootsuite, Tweetdeck and Ping.fm are useful platforms that will reduce the time you spend managing your social media presence when you have established one across multiple sites.

Humanise

Social Media is about humanising your company and delivering direct messages from you to your target audience. Ensure that what you’re saying and delivering is honest and true to you.

Adapted from Zachary Sniederman, How to Clean Up Your Social Media Identity, www.mashable.com