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Thursday, August 5, 2010

SAP Now Tougher Competition for Oracle with Acquistion of Sybase


SAP continues to grow and further substantiate their position as the world’s leading provider of business software with what was could possibly be the largest acquisition the company has ever completed. SAP will now prove to be tougher competition for Oracle as they enter the mobile segment where Oracle has no presence.

SAP have completed the acquisition of Sybase, a partner and a market leader in managing, analysing, and mobilising business information. The intention behind the acquisition is to accelerate the reach of SAP solutions across mobile platforms and drive forward the realisation of SAP’s in-memory computing vision. The long held tradition of organic growth has been further abandoned.

“With this transaction, SAP will dramatically expand its addressable market by making available its market-leading solutions to hundreds of millions of mobile users, combining the world's best business software with the world's most powerful mobile infrastructure platform," SAP Co-CEO Bill McDermott said in a statement.

Based in Dublin, California, Sybase delivers a range of solutions to ensure that customer information is securely managed and mobilized to the point of action, including enterprise and mobile databases, middleware, synchronisation, encryption and device management software, and mobile messaging services.

Sybase will continue to function as a separate entity under the SAP’s ownership. The present management of Sybase will also be retained. The industry pundits are saying that SAP has realised the importance of acquiring smaller but popular companies for expanding its operations into hitherto untapped markets.

The acquisition supports SAP's strategy of pursuing acquisitions that complement its portfolio and offer additional value to customers worldwide. The acquisition brings together SAP solutions with the Sybase platform to unwire the enterprise and deliver critical and accurate business information on any device, at any time.

SAP and Sybase will build on their successful co-innovation history to present new and exciting solutions to the marketplace. Bringing together in-memory technology from SAP and Sybase's strong database and mobility products will enable companies to become "unwired enterprises," in which critical information and applications are available on any device, at any time.

Customers will have the ability to take the explosion of data and harness it in a way that is consumable by employees using any device. Employees will be able to make faster, more informed decisions, and companies will benefit from greater productivity, speed, and agility to help their businesses grow.

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